Historic Futures

To make better products tomorrow, we must know where they come from today.

We make it possible for companies to collect and manage value chain data, from primary production to finished product and to communicate good practice to their customers.


Your supply chains at your fingertips

More about String3

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What we are doing

Knowing where products come from and how they got here is important – to consumers, to companies, to regulators, and to the planet.

We've learnt that...

We make it possible for companies to collect and manage value chain data, from primary production to finished product and to communicate good practice to their customers.

We work with any product, anywhere in the value chain, and don't judge specifications ("organic", "Fair Trade", "GMO" etc.) Our mission is to create a framework to measure value chain performance rather than define what that performance should be.

It's not impossible

The lack of accurate and complete information about the history of individual products makes informed sourcing decisions and reliable product claims impossible.

We know that getting that information is hard to do, but it is possible - we’ve done it.

We have currently finished building our newest solution, String3. String3 radically simplifies supply chain intelligence gathering processes, facilitating risk management and due diligence.

Why should I care?

We believe that value chain maps can unlock real business value. Understanding a product’s history reduces risk and provides an important and powerful opportunity to create sustainable value.

We have a real opportunity here to extend our leadership in forest product certification by introducing innovative yet proven technology to improve integrity, speed and efficiency of the FSC certification scheme

Phil Guillery, Systems Integrity Director at FSC

Our mission

Our story

Over the last ten years we have worked with some of the world’s largest brands and retailers to collect accurate data about millions of items from thousands of businesses throughout hundreds of value chains - from finished product back to raw material.

We developed an online solution, called String, that allows organisations throughout the value chain to share selected information related to the products they make with the customers who buy them. Many organisations are using String 2 to manage their data right now.

Our learnings from String2 led us to create something much simpler in String3.

Questions like "which country did the raw materials come from that are in my product?" are very difficult to answer - many people in many organisations need to be involved to get reliable answers.

String3 makes it simple - just ask your question to the organisation who supplied your product, and the system will do the rest - moving the question along, getting answers and keeping you informed of progress.

We are delighted to have achieved formal certification for the ISO 27001 Information Security Management Systems standard. This certification demonstrates our commitment not only to the security and control of our customers’ data, but also our serious commitment to information security and safety of client data to our growing global customer base.

Meet the team

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What information do you need about value chains?

We want to learn more about the challenges and opportunities you face with regards to mapping your value chains - what data you think is actually required, how often and why? We are reviewing the ‘state-of-the-art’, analysing the underlying requirements and elaborating the business cases. We would love to hear from you.

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Our thinking

Enough is enough

It is perhaps one the most frequently used phrases in the English language, slipping easily through the dense, cluttered dialogues (and monologues) of modern life. Maybe it’s a tautology, or could it be a pleonasm? Is it a complete waste of air on behalf the speaker, and of synaptic energy by the listener? It even looks odd on the page - using one of the more bizarre English spellings (ough as in rough, not as in bough, or as in ought, or as in cough) twice in three words. And yet, it is essential.

Read Enough is enough in full